This sample illustrates what a report for an email test will look like.
You’ll receive a link to the report shortly after opening an email containing a test. Engagement data will be refreshed and a timestamp indicating when the report was last refreshed will be noted.
The topic being tested will be featured here!
The hypothesis will be stated here, guiding the experiment and offering a measurable framework to validate or challenge assumptions using real-time data.
Campaign Details
Email Goals:
- the primary short-term and long-term objectives of the campaign will be outlined here.
Audience Segment:
- Any criteria used to define the audience will be outlined here.
Delivered: The date and time the email completed sending from Mailchimp servers.
Send Details:
Name: Danielle Cambio
Sender Address: sender@tryandreply.email
Reply to Address: sender@tryandreply.email
Subject Line: —
Preview Text: —
Engagement KPIs
Success indicators for the test will be highlighted here.
Dashboard last updated: Reporting will be updated regularly throughout the designated test period, starting 2 hours after the email has been delivered.
Delivered
0
# of recipients who didn’t hard or soft bounce on this email
Opened
0
# of recipients who opened this email any # of times
Clicked
0
# of recipients who clicked any tracked link any # of times in this email
Unsubscribed
0
# of recipients who opted out using the unsubscribe link in this email
Recipients
0
# of contacts the email was sent to
Total Opens
0
Total # of times the email was opened by recipients. This count includes multiple opens from individual recipients.
Total Clicks
0
Total # of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients.
Bounce Rate
0%
# Bounced / # Recipients x 100
Unsubscribe Rate
0%
# Unsubscribed / # Delivered x 100
Delivery Rate
0%
# Delivered / # Recipients x 100
Click to Open Rate
0%
# Opened / # Clicked x 100
Replies
0
# of Direct Replies excluding autoresponders
Reply Rate
0%
# of Replies / # Delivered
Forward to a Friend
0
# of times the email was forwarded via the link in the footer. This does not account for the recipient using the forward function in their email program.
Forwarded Opens
0
# of times the email was opened by someone who was forwarded the email using the forward to a friend link in the email footer.
Abuse Reports
0
# of Recipients who reported this email as spam. Contacts who report an email as spam are automatically unsubscribed.
Click Performance
| URL | Total clicks | Unique clicks |
|---|---|---|
| https://tryandreply.email | 0 (0.0%) | 0 (0.0%) |
Campaign Stats
| Campaign Stat | Count |
|---|---|
| Total Words | 0 |
| Estimated Reading Time | 0 min 0 sec |
| Total Images | 0 |
| Avg. Heading Length | 0 words |
| Total # of Links | 0 |
| Total Social links | 0 |
| Total CTAs | 0 |
| Avg. Body Font Size | 0px |
| Avg. Heading Font Size | 0px |
Mailchimp. powers this experiment. Information about Mailchimp’s Metrics can be viewed here.
Test Methods
This section will highlight the various methods being used to test a specific topic.
Method 1
Method 2
Method 3
Insights
Industry Insights
- Insights related to this email, drawn from research and expert sources, will be outlined here.
Campaign Insights
Insights related to this email, derived from data analysis, will be outlined here.
Qualitative Feedback
This section will outline the direct feedback provided by subscribers.