This email campaign report provides insights to help you interpret the results from Email #002: Predictions for 2025
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TOPIC
Trends & Predictions for 2025
HYPOTHESIS
By using the word “trends” in the subject line, open rates will increase. Relevant alt text on images will increase accessibility and engagement for recipients with images turned off.
OUTCOME
Although no replies were received to assess the impact of alt text, open rates exceeded expectations, driven by the use of a trending word designed to engage readers.
Campaign Details
EMAIL GOALS
- Inform: Topic selection is based on 2025 Predictions shared by an industry expert.
- Educate: Provide background on the importance of accounting for accessibility and how curiosity and value in a subject line can increase engagement.
- Engage: Encourage the subscriber to validate the reason for engagement to test the success of the trending word use in the subject line and content.
METHODS & METRICS
Email-specific:
- Short Subject Line with Trending Word + Emoji: Limit the subject line to 4-5 words, all lowercase. Measure: Opens
- Encourage Replies: Prompt subscribers to respond to encourage two-way interaction. Measure: Replies
- Alt Tags: Test personalization (first name), emojis, and CTAs in alt text. Measure: Clicks on the static image
Engagement KPIs
REPORT RANGE: November 25, 2024 – December 8, 2024
% OF SUBSCRIBERS WITH A FIRST NAME
100%
Percentage of subscribers who provided their FIRST NAME at signup for personalization efforts
TOTAL # OF SUBSCRIBERS
28
# of subscribers who are in progress + combined with those completed the Welcome Journey
TOTAL # OF ACTIVE SUBSCRIBERS
25
# of subscribers who were included in this send and whose engagement will be reflected in this report.
Total Sends
25
# of emails sent
Delivered
25
# of recipients who didn’t hard or soft bounce on this campaign
Delivery Rate
100%
# of Sends / # Delivered x 100
Open Rate
68%
Percentage of successfully delivered emails that were opened. About Open Rate
# Unique Opens / # Delivered x 100
Total Opens
32
Total # of times the email was opened by recipients. This count includes multiple opens from individual recipients and email clients. About Apple Mail Privacy Protection (MPP)
Unique Opens
17
# of recipients who opened the email campaign
Abuse Reports
0
# of Recipients who reported this email as spam. Recipients who report an email as spam are automatically unsubscribed. Industry-standard is 1 complaint for every 1,000 emails sent.
Abuse Report Rate
0%
The percentage of emails that recipients mark as spam. Industry-standard is less than 0.1%.
# of abuse complaints / # of successfully delivered emails
Total Clicks
3
Total # of times tracked links were clicked. This count includes multiple clicks from individual recipients. About Clicks
Unique Clicks
2
The number of recipients who clicked any tracked link.
Click Rate
8%
The percentage of delivered emails that registered at least one click. About Click Rate
# Clicked / # Delivered x 100
Clicks per Unique Opens
12%
The percentage of recipients who opened the email campaign and then clicked a link.
# Clicked / # Opened x 100
Bounce Rate
0%
# Bounced / # Delivered x 100
Unsubscribed
0
# of recipients who unsubscribed from the campaign
Unsubscribe Rate
0%
# Unsubscribed / # Delivered x 100
Total Replies
0
Combined # of Direct Replies from all four emails, excluding autoresponders
Reply Rate
0%
# of Replies / # Delivered x 100
Forward to a Friend
0
# of times the email was forwarded via the link in the footer. This does not account for the recipient using the forward function in their email program.
Forwarded Opens
0
# of times the email was opened by someone who was forwarded the email using the forward to a friend link in the email footer.
Click Performance
Email #002
Delivered: Monday, November 25, 2024 at 11:30 AM MT
Subject Line: 2️⃣ trends worth testing
Preview Text: #002 | Predictions for 2025
Sends
25
Open rate
68%
Click rate
8%
Replies
0
| Email #4 URLs | Total clicks | Unique clicks |
|---|---|---|
| Alt Text Image | 3 (100%) | 2 (100%) |
| LinkedIn (Jay Schwedelson) | 0 (0.0%) | 0 (0.0%) |
| Guru Conference (link) | 0 (0.0%) | 0 (0.0%) |
| Click for the Report (report link) | 0 (0.0%) | 0 (0.0%) |
| Stealth Link (to identify potential false-positive clicks) | 0 (0.0%) | 0 (0.0%) |
Mailchimp. powers this experiment. Information about Mailchimp’s Metrics can be viewed here.
Relevant Insights
CAMPAIGN INSIGHTS
- Including “Trends” in the subject line resulted in an open rate of 68%, exceeding the expected 29% increase. Moving forward, I plan to continue testing shorter subject lines that spark curiosity and promise value.
INDUSTRY INSIGHTS
- Email Open Rates increase by 29% when using “Trends” in the subject line. (GURU Insider)
Qualitative Feedback
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Successful email campaigns go beyond just hitting ‘send’—they require a solid understanding of the numbers and strategic adjustments to drive data-informed decisions.
Campaign reporting should deliver in-depth insights and analysis for marketers, creatives, developers, and stakeholders to enable them to improve on identified successes and learn from past performance.
Questions, suggestions or takeaways to share? Email sender@tryandreply.email