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As data breaches and privacy concerns continue to rise, people are becoming more protective of their personal information.
Many are second-guessing whether to share their email addresses, knowing that signing up often leads to an inbox filled with irrelevant emails.
When it comes to data use, transparency is key.
Clear communication about how a brand will use personal data helps build trust and allows individuals to provide informed consent. Without it, customers may hesitate to engage with your brand.
When I wrote the privacy policy for tryandreply.email, I focused on transparency and clarity about how I collect and use data. I knew updates would be needed as my experiments evolved, but not every company takes that approach.
The start of the year is the perfect time to review your company’s privacy policy.
It’s essential to ensure it complies with current regulations, prioritizes the privacy of subscribers, and safeguards the brand from any potential legal issues.
Here’s a helpful guide on email marketing privacy policies by Usercentrics.
I conducted a quick audit of the marketing emails in my inbox. 76% of the brands I heard from included a link to their privacy policy in the email footer.
However, 24% brands, including major names like Fidelity, Zoom, and Chewy, didn’t provide a clear link to their privacy policies in their email.
Making sure a privacy policy is clear, up-to-date, and easy to find is essential for building trust and maintaining compliance with evolving privacy regulations.